Analytics for Better Marketing Decisions

Introduction

Today’s marketing managers are expected to use data to make better marketing decisions from promotion strategy to campaign optimization and pricing improvements – while relying on a vast array of toots and technologies from providers and agencies with a goal of generating actionable insight. However, navigating these choices can be daunting due to the sheer breadth of available options and a lack of transparency about how insights are generated.

This seminar will help participants succeed in today’s data-driven culture by providing a foundational skill set that can be used across marketing contexts, data sources and technologies in order to drive better business outcomes.

Target Audience

This programme will benefit:

• Mid-level managers at large and mid-size companies who are responsible for connecting marketing analytic insights and business actions
• Executives and entrepreneurs from organizations tasked with making data-driven marketing decisions across their organizations
• Product management, brand management, sales and strategic Professionals.

Objectives

Upon Completion of this program, participants will:

• Gain a foundational understanding of analytics to drive business outcomes and marketing ROI
• Master marketing analytics problems that span the customer journey from awareness and consideration to development and retention
• Understand the marketing decision process.
• Develop the right marketing mix for each brand or product portfolio.
• Learn how to integrate managerial
• Frameworks for segmenting your business market
• Improved B2B marketing strategy analysis skills
• Customer value models tailored to your marketplace

Outline

• The marketing analytics framework
• Framework for Pricing Marketing Strategy.
• Managing the customer Center Organization and Planning tools and Techniques.
• Forecasting Methods Strategies and translating insights into Marketing Strategy.
• Driving organic growth through business innovation
• How to make better decisions and measure ROI
• Methods for predicting prospective customer behavior and managing customer agitation
• Strategies for growing your customer base and Managing customer value
• Creating a market-oriented company
• Creating and building business brands