Effective Corporate Communication for the Oil and Gas Industries

Introduction

This Training is designed to renew the Practitioner’s tool kit and upgrade the range of skills needed to win on the battlefield where molecules are important.  The oil and gas sector is simultaneously involved in satisfying global demand while maintaining some kind of high ground with regard to its traditional products and methods of exploration and production. It is therefore imperative that practitioners set aside time for independent review and renewal.

After this immersion, participants will be re-energized to deepen their commitment to telling the story of oil and gas so that companies win on the battlefield of the molecules.

This training will highlight:

• The Changing Landscape 20-30 years out
• Stakeholder Mapping as the operating template
• Communicating in a Regulated Market
• How to Create Content that Sticks
• Making Advocates of Your Internal Audience

Objectives

The objectives of this training are:

• To improve understanding of the re-defined role for communications in the Oil and Gas industry
• To re-balance the image of players in the Oil and Gas Sector
• To help participants seamlessly merge traditional and new media strategies and tactics
• To provide an opportunity for skills upgrade where necessary
• To help participants tell the positive stories of the Oil and Gas Industry

Training Methodology

It is widely accepted that adult learners move from being subject centered to being problem centered. As a result, the methodologies to be utilized in this intervention will include lectures; case studies via written submissions, podcasts or video; role-plays; journaling and reflective reports.

Activities will also be biased towards experimentation, analyses of live cases, and therefore rely heavily on activity based group work.

Organizational Impact

The company will benefit in the following ways:

• Deepen your commitment to developing plans which are nimble and responsive
• Heighten your understanding of communicating in a regulated market
• Share your communication story with other industry players
• Expand your network of communication professionals with whom the company may associate

Personal Impact

The personal benefits to be derived from attending this training include the following:

• Greater understanding of the status of the creeping anti oil and gas sentiment
• Improved understanding of how to target specific audiences and assess outcomes
• Greater understanding of how to improve social media presence
• Improved writing skills
• Improved level of confidence to “break-in” to Media outlets

Who Should Attend?

This training course on Effective Corporate Communication for the Oil and Gas Industries is suitable to a focused group of communicators in the oil and gas industry and participation is encouraged from: 

• Public Relations Officers & or Team Leads / Managers
• Corporate Communications Practitioners & or Team Leads / Managers
• Public Relations / Public Affairs & or Team Leads / Managers
• Marketing Officers & or Team Leads / Managers

Seminar Outline

DAY 1

The Changing Landscape 20-30 years out

• Where Are We now (WAW Analysis)
• 20 Years Out
• Current Action
• Activists and NGOs in Agenda Setting 

DAY 2

Stakeholder mapping as the operating template 

• Empathy and Audiences
• The New Consumption Ethos
• Connecting with Stakeholders
• Personalizing Your Messages
• Engaging Regulators 

DAY 3

Communicating in a Regulated Market 

• Segmenting Your Offering
• Encouraging Advocates to Tell Your Story
• Bloggers and Blogging
• Is Podcasting for You?
• Pictures as Stories

DAY 4

Creating Content that Sticks 

• The Pillars of Your Content
• Deciding your Look and Feel
• Simplifying Videography
• Podcasting as Marketing
• Image Convergence 

DAY 5

Making Advocates of Your Internal Audience 

• Focusing on The Key Message
• Developing the Governance Structure
• Leading Employee Engagement from The Top
• Communicating during a Crisis and Beyond