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X-ORIGINAL-URL:https://lakeshoreintegrated.com
X-WR-CALDESC:Events for Lakeshore Integrated Services Limited
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DTSTART:20180101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20191030T080000
DTEND;TZID=UTC:20191031T170000
DTSTAMP:20260726T090504
CREATED:20191002T113625Z
LAST-MODIFIED:20191002T113625Z
UID:3879-1572422400-1572541200@lakeshoreintegrated.com
SUMMARY:Strategic Contract Management
DESCRIPTION:This LAKESHORE ISL Strategic Contract Management training seminar entitled Strategic Contract Management from Principles to Strategies has been specifically designed to develop the competency of contract management personnel in all sectors and industries by equipping them with the knowledge\, skills and understanding to achieve contract management excellence in their field. \nOn this training seminar\, you will learn about Strategic contract management techniques and principles to identify contract and project risks\, solve contractual issues and problems\, communicate effectively with stakeholders and other departments and develop your contract management skills. This training seminar is essential development for all contract management professionals or those individuals involving in any contractual scenario. \nThis LAKESHORE ISL training seminar will feature: \n\nUnderstanding the Importance of Contract Management\nAnalyzing Contractual Risks and Problems and Providing Effective Solutions\nControlling Contract Management Negotiations\nClassifying Contract Types\nMethods in Achieving Optimal Contract Management\nDeveloping Contracts\n\nObjectives \nBy the end of this LAKESHORE ISL training course\, participants will be able to: \n\nUnderstand the important role and responsibilities of a contract professional\nDetermine effective problem solving of complex contractual scenarios\nRisk identification and analysis of the contract\nApply effective contract management techniques to improve contract performance\nExamine the optimal choice of contract structure\n\nWho Should Attend? \nThis LAKESHORE ISL training programme is suitable to a wide range of professionals but will greatly benefit the following individuals: \n\nContract Professionals\nContract Administrators\nProjects & Process Engineers / Managers\nContract Engineers\n\nSeminar Outline \n\nUnderstanding Customer and Business Requirements\nPositioning for Strategic Procurement\nSupply Management Analysis and Application\nStrategic Sourcing Methods\nApplication of Sourcing Tools\nEthical Issues in Procurement\nBidding and Evaluations\nContract Management and Supplier Relationship\nLegal Aspects of the Contracts – Identifying Contractual and Assessing Risk\nNegotiation in Contracting Context\nManaging Supplier Relationships\nE-Sourcing and Programme Management.\nGeneral Terms and Conditions
URL:https://lakeshoreintegrated.com/event/strategic-contract-management/
CATEGORIES:Training
ORGANIZER;CN="Lakeshore Integrated Services":MAILTO:info@lakeshoreintegrated.com
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BEGIN:VEVENT
DTSTART;TZID=UTC:20191009T080000
DTEND;TZID=UTC:20191011T170000
DTSTAMP:20260726T090504
CREATED:20191002T105409Z
LAST-MODIFIED:20191002T123806Z
UID:3877-1570608000-1570813200@lakeshoreintegrated.com
SUMMARY:Digital Marketing Strategy for Managers
DESCRIPTION:As digital technologies continue to reshape the competitive landscape\, marketers are challenged to stay informed\, adapt\, and make strategic decisions in a space that’s constantly evolving. \nThis five-day program delivers the proven frameworks and foundational tools you need to design\, implement\, and manage a successful digital marketing strategy that achieves your business objectives. From day one\, you will engage in hands-on exercises that help you build buyer and influencer personas\, capture and measure critical data\, communicate more effectively\, and drive deeper customer loyalty and market share. \nThis highly interactive program allows participants to engage in the exploration of new ideas\, insights\, and experiences from the instructor\, guest speakers\, and their peers. Through the use of lecture and video\, case studies\, articles\, use-case examples\, interactive exercises\, and team activities\, participants will develop the skills to build and develop a digital marketing strategy to meet business goals. The week will culminate with a final team exercise where participants benefit from feedback from their colleagues. Participants will also have time to network during a casual reception and tour of Harvard Yard. \nPROGRAM BENEFITS \n\nDevelop the skills to build an actionable digital strategy that aligns with your business goals\nExamine how companies use different strategies to reach specific target audiences\nApply a proven digital media framework that you can immediately implement\nIdentify ways to determine return on investment (ROI) for your digital efforts\nBuild audience personas to better target your key customers\n Discuss digital media challenges—from measurement and tools to distraction to crisis—and sharing your experiences with your peers\n Expand your professional and personal digital networks through a dynamic global classroom\nEarn a Certificate of Participation from the Harvard University Division of Continuing Education\n\nTOPICS COVERED \nSocial Media Strategy \n\nBuilding and supporting digital communities\nSocial listening/monitoring\nPaid social\nCo-creation: user-generated content and influencer outreach\nThe need for social media policy in your organization\nPreventing and managing crisis\n\nStorytelling for Marketers \n\nOverview of content management\nStory: Long and short; timing and cadence\nCustomer Journeys\nCreating optimal brand stories\n\nSearch Engine Marketing—SEO to SEM \n\nOrganic and paid search\nROI-based framework\nAnalytics and key performance indicators (KPIs)\nUsing SERPs\nWhy content is king (and why it isn’t)\nWorking with search agency partners\nAttribution models and frameworks\n\nInfluencer Marketing \n\nPromise and pitfalls\nInfluencers vs content creators\nTools and insights\n\nWHO SHOULD ENROLL \nThis intensive program is ideal for those who are looking to understand the big picture of building and executing a digital media strategy. Participants should be familiar with the various social media platforms\, and have the ability to understand how business strategy applies to these digital marketing and media tools. \nThis class is ideal for: \n\nExecutives looking to better understand the digital space to more effectively manage their teams and agencies\nMidsize business owners who need to apply digital marketing to build their businesses\nProfessionals seeking a solid overview of the state of digital to discuss the trends and critical issues brought on by these technologies and how it affects business\n\nThis program is a variation of our previously offered Introduction to Digital Marketing\, Social Media Marketing: Advanced Strategies and Tactics\, and Advanced Digital Marketing: Media Strategy and Planning. If you have already taken any of these programs\, we encourage to consider one of our other offerings.
URL:https://lakeshoreintegrated.com/event/digital-marketing-strategy-for-managers/
CATEGORIES:Training
ORGANIZER;CN="Lakeshore Integrated Services":MAILTO:info@lakeshoreintegrated.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190911T080000
DTEND;TZID=UTC:20190913T170000
DTSTAMP:20260726T090504
CREATED:20190724T201821Z
LAST-MODIFIED:20190731T114310Z
UID:3639-1568188800-1568394000@lakeshoreintegrated.com
SUMMARY:Analytics for Better Marketing Decisions
DESCRIPTION:Introduction \nToday’s marketing managers are expected to use data to make better marketing decisions from promotion strategy to campaign optimization and pricing improvements – while relying on a vast array of toots and technologies from providers and agencies with a goal of generating actionable insight. However\, navigating these choices can be daunting due to the sheer breadth of available options and a lack of transparency about how insights are generated. \nThis seminar will help participants succeed in today’s data-driven culture by providing a foundational skill set that can be used across marketing contexts\, data sources and technologies in order to drive better business outcomes. \nTarget Audience \nThis programme will benefit: \n\nMid-level managers at large and mid-size companies who are responsible for connecting marketing analytic insights and business actions\nExecutives and entrepreneurs from organizations tasked with making data-driven marketing decisions across their organizations\nProduct management\, brand management\, sales and strategic Professionals.\n\nObjectives \nUpon Completion of this program\, participants will: \n\nGain a foundational understanding of analytics to drive business outcomes and marketing ROI\nMaster marketing analytics problems that span the customer journey from awareness and consideration to development and retention\nUnderstand the marketing decision process.\nDevelop the right marketing mix for each brand or product portfolio.\nLearn how to integrate managerial\nFrameworks for segmenting your business market\nImproved B2B marketing strategy analysis skills\nCustomer value models tailored to your marketplace\n\nOutline \n\nThe marketing analytics framework\nFramework for Pricing Marketing Strategy.\nManaging the customer Center Organization and Planning tools and Techniques.\nForecasting Methods Strategies and translating insights into Marketing Strategy.\nDriving organic growth through business innovation\nHow to make better decisions and measure ROI\nMethods for predicting prospective customer behavior and managing customer agitation\nStrategies for growing your customer base and Managing customer value\nCreating a market-oriented company\nCreating and building business brands
URL:https://lakeshoreintegrated.com/event/analytics-for-better-marketing-decisions/
LOCATION:Lakeshore training room\, 18A\, Kafayat Abdulrasaq Street\, Lekki Phase 1\, Lagos\, Lagos\, 101233\, Nigeria
CATEGORIES:Training
ATTACH;FMTTYPE=image/png:https://lakeshoreintegrated.com/wp-content/uploads/2019/07/Digital-Marketing.png
ORGANIZER;CN="Lakeshore Integrated Services":MAILTO:info@lakeshoreintegrated.com
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BEGIN:VEVENT
DTSTART;TZID=UTC:20190828T080000
DTEND;TZID=UTC:20190830T170000
DTSTAMP:20260726T090504
CREATED:20190724T205942Z
LAST-MODIFIED:20190724T210058Z
UID:3642-1566979200-1567184400@lakeshoreintegrated.com
SUMMARY:Effective Business Presentations with PowerPoint
DESCRIPTION:The Lakeshore ISL Training Presentation Skills Training Course provides you with this in-depth knowledge and skill building in the planning\, preparation and delivery of truly engaging presentations. You’ll learn how to use specific tools and techniques for presentation creation and delivery\, which will enable you to conduct powerful presentations that engage your audience every time. As part of this professional development training event\, you will have an opportunity to develop and present to your peers and receive feedback from the group. \nThis 2-day Presentation Skills Training Program will teach you how to prepare effective presentations\, and how to utilise the best method(s) for delivering your message while maintaining your audience’s interest at all times. \n  \nAfter completing this course participants will be able to: \n\nLearn to design effective & engaging presentations\nSelect the most suitable delivery method based on the audience\, the environment & the message being delivered\nMaster powerful & effective verbal & non-verbal communication techniques\nGain insight into effective techniques for calming nerves\nLearn to create fantastic flip charts to support the key messages\nLearn the effective use of colours\nCreate compelling PowerPoint presentations\nUse videos and audio to enhance the experience\nLearn different tricks to add diversity & interest to engage the audience\nLearn to pump it up a notch to deliver higher energy presentations\n\n  \nModules \n\nPresentation Preparation\n\n\nConducting Needs Analysis\nInitial Outline Layout\nResearch\, Write and Edit\n\n\nCommunication Skills – Verbal\n\n\nActive Listening Techniques\nQuestioning Techniques\nPowerful Communicating Tips\n\n\nCommunication Skills – Non-Verbal\n\n\nBody Language Explained\nYour External Body language\nOther’s External Body Language\n\n\nOvercoming Stage Fright\n\n\nPre-Event Planning\nMental Preparation\nPhysical Relaxation Techniques\nExuding Confidence to the Audience\n\n\nCreate Compelling Presentations with\n\n\nPowerPoint Slides\nOverhead Trans\nGraphs/Charts\nPictures\nFilms/Video\nFlip Charts\nSketches
URL:https://lakeshoreintegrated.com/event/effective-business-presentations-with-powerpoint/
LOCATION:Lakeshore training room\, 18A\, Kafayat Abdulrasaq Street\, Lekki Phase 1\, Lagos\, Lagos\, 101233\, Nigeria
CATEGORIES:Training
ORGANIZER;CN="Lakeshore Integrated Services":MAILTO:info@lakeshoreintegrated.com
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